Siddhartha Swarup – Medium

Siddhartha Swarup

Siddhartha Swarup

Algorithms and The Crisis of Human Brain Devolution

Part 1: The insufficiency of our brain

6 min readNov 25, 2020

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Algorithms and The Crisis of Human Brain Devolution

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Siddhartha Swarup

BJP and the Art of Branding

The term Brand derives from the Old Norse word brandr or “to burn,” and refers to the practice of branding livestock, which dates back…

4 min readMar 10, 2020

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BJP and the Art of Branding

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Siddhartha Swarup

Delhi Elections — A well-crafted social experiment

In November 2019, BJP had no illusions about an imminent defeat in the upcoming Delhi elections. Aam Aadmi Party (AAP) and its leader…

5 min readFeb 15, 2020

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Delhi Elections — A well-crafted social experiment

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Siddhartha Swarup

Rethinking Design Thinking

Neoliths on steroids

5 min readSep 21, 2019

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Rethinking Design Thinking

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Siddhartha Swarup

India’s Electric Car Dreams

The 2019 Budget has an unprecedented announcement that few experts know how to interpret. The government has announced a Rs. 150K or US$…

5 min readSep 21, 2019

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India’s Electric Car Dreams

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Siddhartha Swarup

Superpower for every woman

In their last Annual Letter, Bill and Melinda Gates ask the question, if you could have one superpower, what would it be? Bill talks about…

5 min readApr 16, 2017

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Superpower for every woman

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Siddhartha Swarup

Google and the End of Information Age

The other day , a 25 year old friend of mine seemed to be having a quarter life crisis. He felt his days in the world were over. No, he is…

5 min readApr 2, 2016

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Google and the End of Information Age

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Siddhartha Swarup

Siddhartha Swarup

A communication specialist, an entrepreneur, writer and a serial innovator. An MBA by education, he has worked across 17 countries in 5 continents.

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